i2i was founded by Julia Macmillan, artist and tech entrepreneur, and run by a small team in London and Delhi.

Our mission is to bring intimacy back in an age where everyone is connected online but not in real life. We promise you we won’t use bots, we won’t create fake profiles and we will value all your feedback. We believe in intimacy, integrity, authenticity, laughter, joy and most of all love.

How i2i is different

We’re using technology as a bridge to human connection making it easy to form new friendships.

1. Just a photo isn’t enough to get a feeling of someone. Even though you can put a short profile in the other apps, many people don’t do one, and many people don’t read them. We thought the I-statement was a much better way of instantly getting a feeling for what someone is like. So when you sign up you write something about yourself beginning with ‘I’ and a question, which you can change at any time.

2. Right swiping on each doesn’t necessarily lead to contact and connection. Very often on the other apps people right swipe and on each and then nothing happens or people bulk right swipe. So we feel that pulling up the barrier a little bit, so that you have to answer someone’s initial question and it’s impossible to bulk right swipe, and they have to respond to that before you can chat, is not only a more authentic way to connect but also kick starts that initial exchange which can die before it’s even got going.

3. Often a conversation can drop into the sea of apathy before a meeting has been arranged so we push people to connect by using an expiring connection inbox so there is a time limit. This together with the higher barrier to connection in the early stage will be a better filter to meeting people who are right for you.

4. The timer in the i2i inbox is so important. Eye to eye contact is something so simple and yet so magical that we have forgotten in our digital age. If we can encourage people to do that when they meet it really will create better and deeper connections between 2 people.

In a world that seeks connection, we oddly avoid eye contact, we time our text responses in order to protect ourselves from seeming too eager or too interested. We silence our feelings and instead of feeling good about ourselves, we feel alone. Remember it is ok to be emotional, to seek help to tell someone you enjoy being with them. There is nothing wrong with vulnerability, with being human, for that is what creates depth within our relationships and that is ultimately what unifies us.